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The Skinny Is Awesome Campaign
Most stores do not carry small or extra small sizes for male clothing. Skinny men find it difficult to purchase clothing that fit them correctly, and often wear baggier clothing. They are told to shop in the children's section if they need sizes smaller than medium. Through a human centered design approach, my team and I brainstormed and developed several solutions to this problem, including a skinnyisawesome social media platform and a marketing campaign to end discrimination against skinny men.
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