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How can we improve the driving experience

The average commuter spends approximately 80 hours per year stuck in rush hour traffic. They are distracted, frequently eating breakfast, chatting on the phone, or applying makeup. They either follow cars too closely or too far. 

 

What if there were a game that appears on your dashboard during rush hour that makes your daily commute safer and more fun. Introducing "In The Zone" a game to revolutionalize your daily commute, transforming it from an obnoxious chore to a competitive game. 

 

I participated as part of a Human Centered Design team to redesign the driving experience. We interviewed experts, brainstormed potential solutions and created fun a video of our prototype.

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